PVR Ghost Rider Promotion

Year of Activity

2007

Cities Covered

Banglore, Hydreabad, Indore, Lucknow, Juhu - Mumbai, Goregaon - Mumbai, Mulund - Mumbai, Ludhiana - Punjab, Chandigarh - Punjab, Naraina - Delhi, Saket - Delhi, Vikas Puri, Priya, Plaza, Rivoli, Gurgaon MGF Mall, Faridabad Crown Plaza, EDM, Gurgaon,

Description : February 22, 2007 evening will see PVR Plaza play host to a one-of-a-kind premiere for Sony Pictures’ Ghost Rider starring Nicolas Cage and Eva Mendes. The premiere of Ghost Rider will see 4 custom made choppers designed by Dream Riders of Delhi being displayed outside PVR Plaza. The bikes will be displayed with apt information and security. The show stopper will be a contest that Sony Pictures and PVR will be running in association with Dream Riders, where the winner will win one of the custom made choppers. This bike will be similar to the one that Nicolas Cage is riding in the film. The entire event is going to be covered in print and electronic media alike. The invite list will include the who’s who of Delhi, top journalists from leading press and TV channels.